Do you still use TTAM Ads?

Many TikTok Shop sellers are asking the same question: Is there still a reason to use TikTok Ads Manager (TTAM) when GMV Max is already the main focus?

The answer depends on who you are.

1. Who Still Uses TTAM?

Currently, TTAM is mostly used by creators rather than sellers. The reason is simple — GMV Max requires a TikTok Shop. Since creators without shops can’t run GMV Max, TTAM and Promote remains their options.

2. Why TTAM is Limited for Sellers

For sellers, TTAM’s functions have been reduced significantly. Campaign types such as:

• Video Shopping Ads (VSA)

• Live Shopping Ads (LSA)

often face restrictions. If you link a shop, the campaign may fail to publish or remain stuck under review indefinitely.

3. When Does TTAM Still Make Sense for Sellers?

Even with these limitations, TTAM can still be valuable — but only in specific cases. Instead of connecting directly to your shop, you can run campaigns through the Showcase option. This allows you to bypass certain restrictions and gives you more manual control over targeting.

Practical scenarios where TTAM is still useful:

• Phone casing sellers → Target specific phone models that GMV Max doesn’t allow you to filter precisely.

• Powerbank sellers → Exclude regions such as Sabah and Sarawak if you cannot ship there.

• Cosmetics sellers → Narrow targeting to female audiences only.

4. Key Takeaway

While GMV Max is now the main advertising solution for TikTok Shop sellers, TTAM remains a niche but strategic tool. If your campaign requires detailed targeting that GMV Max doesn’t support, TTAM can still deliver results — provided you know the right setup tricks.