Unlock the full power of TikTok GMV Max.
Learn why removing a creative too early can drop your total GMV, and how strategic touch-points, optimized impressions, and consideration-focused content can turn viewers into buyers. Get expert guidance on understanding your audience and scaling your GMV efficiently.

Although GMV Max has become the main advertising tool for TikTok Shop sellers, TikTok Ads Manager (TTAM) is not entirely obsolete. TTAM is still widely used by creators who don’t have shops, and for sellers, it can be a strategic option when precise targeting is needed — such as filtering phone models, excluding certain regions, or narrowing ads to female audiences. While limited, TTAM remains a useful workaround for sellers who require flexibility beyond what GMV Max currently offers.

TikTok’s new ROI Protection for GMV Max campaigns offers ad credit compensation when your ads underperform—if you follow best practices. It’s not a replacement for strategy, but a safety net that rewards consistent, optimized efforts. Learn how it works and what makes your campaign eligible.

As TikTok shifts its ad model from TTAM to GMV Max, many sellers are seeing impressive ROI figures—but are those numbers telling the full story? This article explores the critical difference between ROAS and ROI, and why relying solely on GMV Max’s metrics could lead to misjudged ad performance. Understanding the true value of your advertising spend is more important than ever during this transition.

With TikTok sunsetting its traditional Shop Ads, sellers are now shifting toward GMV Max – an AI-powered conversion tool. But does running upper funnel awareness ads still matter? While GMV Max doesn’t directly retarget branding viewers, awareness campaigns can still play a crucial indirect role in driving conversions. This article explores how top-of-funnel strategies can support GMV Max performance and what sellers need to know about TikTok’s evolving ad ecosystem.

TikTok GMV Max is transforming the way sellers run TikTok Shop Ads by leveraging AI to automate campaign creation, optimize performance, and boost total sales (GMV) across paid and organic channels. In this guide, we break down what GMV Max is, how its smart algorithm works, and when sellers should make the switch to maximize results. Whether you're new to TikTok Shop or looking to scale, GMV Max is the next evolution in smart ecommerce advertising.