Although GMV Max has become the main advertising tool for TikTok Shop sellers, TikTok Ads Manager (TTAM) is not entirely obsolete. TTAM is still widely used by creators who don’t have shops, and for sellers, it can be a strategic option when precise targeting is needed — such as filtering phone models, excluding certain regions, or narrowing ads to female audiences. While limited, TTAM remains a useful workaround for sellers who require flexibility beyond what GMV Max currently offers.

Most consumers judge a product by its price rather than its quality. Without expertise, it's hard to distinguish between a RM100 coffee and a RM10 one—until the price is revealed, shaping our perception of taste and value. In business, quality alone isn’t enough to win customers; the real game-changer is storytelling. Just like Mount Kinabalu and Mount Everest captivate with their legends, a compelling brand story makes a product stand out. Price wars fade, but the brands that tell the best stories leave a lasting impact.

In 2023, my business was still small, with just one staff member assisting me. I knew that to grow, I had to leverage my time effectively. By 2024, my focus shifted to strengthening the business and scaling up through hiring. Building the right team wasn’t easy, but I learned that even the smallest tasks contribute to long-term success. As I head into 2025, my goal is to refine my workforce and accelerate growth, knowing that true business value comes from investing in people and creating a strong team culture.