Unlock the full power of TikTok GMV Max.
Learn why removing a creative too early can drop your total GMV, and how strategic touch-points, optimized impressions, and consideration-focused content can turn viewers into buyers. Get expert guidance on understanding your audience and scaling your GMV efficiently.

Although GMV Max has become the main advertising tool for TikTok Shop sellers, TikTok Ads Manager (TTAM) is not entirely obsolete. TTAM is still widely used by creators who don’t have shops, and for sellers, it can be a strategic option when precise targeting is needed — such as filtering phone models, excluding certain regions, or narrowing ads to female audiences. While limited, TTAM remains a useful workaround for sellers who require flexibility beyond what GMV Max currently offers.

TikTok’s new ROI Protection for GMV Max campaigns offers ad credit compensation when your ads underperform—if you follow best practices. It’s not a replacement for strategy, but a safety net that rewards consistent, optimized efforts. Learn how it works and what makes your campaign eligible.

As TikTok shifts its ad model from TTAM to GMV Max, many sellers are seeing impressive ROI figures—but are those numbers telling the full story? This article explores the critical difference between ROAS and ROI, and why relying solely on GMV Max’s metrics could lead to misjudged ad performance. Understanding the true value of your advertising spend is more important than ever during this transition.

With TikTok sunsetting its traditional Shop Ads, sellers are now shifting toward GMV Max – an AI-powered conversion tool. But does running upper funnel awareness ads still matter? While GMV Max doesn’t directly retarget branding viewers, awareness campaigns can still play a crucial indirect role in driving conversions. This article explores how top-of-funnel strategies can support GMV Max performance and what sellers need to know about TikTok’s evolving ad ecosystem.

TikTok GMV Max is transforming the way sellers run TikTok Shop Ads by leveraging AI to automate campaign creation, optimize performance, and boost total sales (GMV) across paid and organic channels. In this guide, we break down what GMV Max is, how its smart algorithm works, and when sellers should make the switch to maximize results. Whether you're new to TikTok Shop or looking to scale, GMV Max is the next evolution in smart ecommerce advertising.

TikTok is sunsetting Custom Shop Ads (PSA, VSA, LSA) by Q3 2025 and transitioning fully to GMV Max — an automated ad solution that combines both paid and organic traffic to optimize for ROI. While GMV Max offers better stability and long-term performance, it currently lacks manual controls like retargeting and budget allocation. However, new features are expected in Q2–Q3 2025 to address these gaps. Sellers and agencies are encouraged to prepare early for a smoother transition and to stay competitive in the evolving TikTok ads landscape.

As a creator running TikTok ads, it’s essential to understand the difference between Standard Commission and Shop Ads Commission. The Shop Ads Commission is what you earn when a sale is made directly through ads you run. While sellers typically offer lower commissions for Shop Ads to cover ad costs, you can negotiate for a higher rate. Be proactive and ask the seller to adjust the commission to match or exceed the Standard Commission, especially since you're covering the ad expenses. This way, you ensure that your efforts are rewarded fairly.

Launching your brand on TikTok? Don’t make the same mistake most new brands do—jumping straight into Product Shopping Ads (PSA) or Video Shopping Ads (VSA) without building audience trust first. In this guide, I’ll share a smarter, step-by-step strategy to warm up your audience, boost engagement, and maximize your ad spend. By strategically introducing your brand over 3-4 weeks, you’ll turn passive viewers into loyal customers—without wasting money on ads that don’t convert. Ready to scale your TikTok brand the right way? Let’s dive in.

When I first started creating video content, I didn’t realize the importance of pacing and variety. My static shots and long POVs led to low viewer engagement and high scroll-away rates. It wasn’t until I discovered the concept of visual fatigue and experimented with dynamic scene cuts—like 5-10 POV shifts in the first 3 seconds—that my completion rates soared. This simple yet powerful adjustment not only captured attention but also boosted sales conversions. If you want your TikTok videos to stand out, mastering pacing and creating an engaging hook is the key to success.

Have you ever noticed that after running TikTok Ads, your organic sales start to drop while ad-driven sales increase? Is this something to worry about, or is it just part of the process? In this post, I’ll break down why this happens, how TikTok’s ad attribution works, and why it’s actually a normal occurrence. Whether you're experiencing a shift in sales distribution or wondering if ads are “stealing” your organic traffic, this insight will help you understand the bigger picture.

Discover the secret to creating TikTok video content that not only captures attention but also drives real sales conversions. The 5A's Audience Framework—Aware, Appeal, Ask, Act, Advocate—guides you through targeting the right audience at every stage of their journey. From building awareness to fostering loyalty, this approach helps you craft content that resonates and converts. Learn how to transform casual viewers into loyal customers and take your TikTok strategy to the next level!