We specialize in revitalizing organic traffic, strategizing Product Shopping Ads, curating engaging video content for Video Shopping Ads, providing creative ideas for Visual Shopping Ads (VSA), and mastering Live Shopping Ads to boost engagement and conversions.

TikTok Certified Media Buying Professional badge with black, white, and red shield design.

Edward Wong has proudly earned the TikTok Media Buying Certification, showcasing expertise in creating and managing effective ad campaigns on TikTok. This professional certification highlights strategic skills in media planning and execution to maximize reach and engagement on the platform.

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Edward Wong embarked on his e-commerce journey in 2021 and expanded into TikTok Shop by March 2022. In April 2023, he became an active member of the Shopee Bintang Community and began leveraging TikTok Ads to boost his business. By June 2024, he was managing advertising campaigns for clients, culminating in his TikTok Media Buying Certification in November 2024.

Tiktok Ads Portfolio

A line graph displaying marketing data over two months from August 1 to October 31, 2024. It includes metrics such as cost in MYR, conversions, complete payment ROAS, video views, CVR, and CPC, with distinct colored lines representing each metric.

Assist clients in scaling up their ads 14 days in advance for the 10.10 Campaign, successfully maintaining a ROAS of 15 as requested.

Line graph showing data trends over September 2024, with metrics for cost, conversions, complete payment ROAS, video views, CVR, and CPC.

Line graph displaying trends in cost, conversions, complete payment ROAS, video views, CVR, and CPC over the month of October 2024 with data points on various dates and specific values for each metric.

Screenshot of a digital marketing analytics dashboard showing data for a specific period from November 1 to November 12, 2024. The dashboard displays metrics such as cost, conversions, complete payment ROAS on site, video views, CVR, and CPC. The graph below visualizes data trends over this period with multiple lines representing different metrics.

3 Months Result from August until October 2024 for 3 months

Ads Spend of RM6801.34, brings in 3419 and having the ROAS of 49.76

Ads started on 3 October growing and maintainin for ROAS 15.88 and during November 1-12 scale up the ad and grow up the ads ROAS to 22.82

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Bob Chai specializes in enhancing shop performance and is a seasoned expert in restoring and optimizing organic traffic. With a deep understanding of digital strategies, he excels in crafting impactful video ideas designed to elevate your video performance and drive engagement. His expertise lies in developing creative content and fine-tuning organic growth strategies to ensure your shop achieves maximum visibility and success.

Shop Performance Analysis

Business data dashboard showing sales and traffic for October 1 to November 12, 2024, with total GMV of RM 62,450.14, gross revenue of RM 72,334.34, and 2,721 items sold, including a line graph of GMV and gross revenue over time.

Focused on year-end preparations for the 11.11 Campaign, we achieved the highest sales spike in three months, reaching RM600k in sales while ensuring sustainable growth.

In early October, before a formal diagnosis was made by our team member, we provided immediate guidance to address the organic traffic issues. Following our first meeting, the team implemented strategies to boost performance, leading to rapid and significant shop growth.

Screenshot of sales performance data for October 2024 showing a GMV of RM76,778.92 with a 12.69% increase, and 1,020 items sold with a 3.04% increase.

Business analytics dashboard showing sales data from September 1 to November 11, 2024, including GMV of RM 626,721.51, gross revenue of RM 706,036, and 42,371 items sold; line chart shows trends with a sharp increase in the final days.

Assisted the seller in making necessary adjustments to their livestream, resulting in RM76k in livestream sales for October a 12.69% growth compared to the previous month.